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Thomas MoenI build systems that help small businesses outperform bigger ones.

I learned to code as a teenager. I learned marketing behind a bar. In 2017 my wife Nina and I founded Moen & Co, a family business and now a growth studio for Scandinavian e-commerce brands. Christopher Bechmann runs it as CEO; I'm Co-founder & Head of Growth. Systems before headcount. Senior judgement before busywork. Results before theatre.

I live in Oslo. Every Monday I write a letter to more than 17,000 business owners about what I am learning, building and seeing in the market, and I co-host two podcasts. I am here for the Fortune 5 million, not the Fortune 500.