StoryYELLING — yeah, not a typo

A story is only interesting if people pays attention to it. If you loose their focus your story will be broken.

That doesn’t mean that you have to yell your story to your audience.

The best storytellers I know almost whispers the most important parts. If the story is good, and the timing is right. People will listen no matter what.

It’s the same with marketing. The channels is not that important. It’s your story, the context and the timing that matters.

Don’t be a storyYELLER, be a storyteller.

Focus on telling the best stories to your audience, and stop spending to much time, money and energy on channels and technology.



Going With the Flow With Your Audience

I’ve tried rafting a couple of times. You jump into a raft with some strangers and go screaming down the river (loads of fun, BTW). You start at the top and your goal is to arrive somewhere down the river. How you actually get to that point is nearly impossible to plan in advance. There are so many waves, rocks and obstacles that you have to go with the flow and your instincts in order to reach your destination. Continue reading “Going With the Flow With Your Audience”